The year was 1950. President Harry Truman authorized General Douglas 
MacArthur to lead troops into North Korea. Wisconsin Sen. Joe McCarthy 
launched his campaign against communism. "Goodnight Irene" and "Mona 
Lisa" played on the radio. Joltin' Joe DiMaggio batted for the New York 
Yankees. And, the Wisconsin Bar Association held its Mid-winter Meeting 
at the Schroeder Hotel in downtown Milwaukee.
The ranks of the bar were burgeoning with young veterans who had 
returned from the war to attend law school, start families, and practice 
law. But the practice of law was about to radically change, a speaker 
told the Bar that year. The following excerpts were taken from an 
address given by Dwight D. McCarty, a lawyer, author, and historian from 
Emmetsburg, Iowa.
The Importance of Management in the Law Office
by Dwight D. McCarty, Emmetsburg, Iowa
A lawyer today cannot sit in his office reading dusty volumes in a 
search for legal precedents and plod along in the same old procedure 
that was founded on some ancient conception ... from our grandfather's 
time and expect to survive.
The practice of law is changing. The lawyer of today occupies a 
different position from that of his predecessors ... . He is functioning 
in an entirely new way and in an entirely different environment. 
Litigation is decreasing and new activities must be found to take its 
place. The glamour of the courtroom and the romance of advocacy still 
cast their spell over the profession of the law in a few exploited 
cases. But the bulk of the lawyer's work is now done in his office. 
There is no blare of trumpets nor widespread publicity as he sits at his 
desk, but for every day he is in court, he spends many days in his 
office. His office practice thus takes on added importance. The general 
practitioner has become more of a counselor than an advocate. But that 
very fact entails added responsibilities and a broader knowledge of the 
business world.
Government bureaus and tribunals are increasing at an alarming rate. 
The ever-changing income tax laws have brought new problems and a new 
type of business. ... Government controls and regulations are a 
continual headache, which neither clients nor lawyers can afford to 
ignore. Even the states are seeking new sources of revenue by imposing 
income taxes, sales taxes, franchise taxes, and use taxes. By levying 
these taxes against concerns doing business within the state, they are 
endangering the markets of outside concerns and thereby weakening and 
threatening to destroy the time-honored distinction between interstate 
commerce and intrastate business. The manufacturer, the wholesaler, and 
even the retail merchant is rushing to the lawyer to find out what he 
can do, or cannot do, in this tangled web of business law. ... Even 
international events now leave their impress upon business and personal 
transactions in our everyday life.
We all recognize how the entire economic status as well as the social 
structure has undergone radical changes. We are indeed living in a 
fast-moving atomic age, and from recent developments, perhaps in a 
hydrogen age.
Is the Lawyer Keeping Up?
Is the law profession measuring up to these changing modern 
developments? Is it meeting this present-day challenge? I believe it is, 
at least from the standpoint of ability and integrity. ... It is the 
glory of our legal system that our law is constantly changing to meet 
the changing conditions of life. At the same time, it is obvious that 
the lawyer must also advance to keep up this march of progress.
But is the lawyer's modus operandi, his technique, his office 
procedure keeping pace with this changing world? The farmer has 
discarded horses for the tractor and combine. The dairyman has kicked 
out the old three-legged stool and tin bucket and installed electric ... 
milking machines. The doctor has an office full of contrivances and 
gadgets ... . Even the smallest bank disdains the old bookkeeping 
methods and uses electric bookkeeping machines. And so it goes. Is the 
lawyer backward? Is he keeping up with the procession in this respect? 
He has good law books, the principal tool of the profession. But outside 
of some files, a typewriter and a pencil and notebook for the 
stenographer, what has he?
This is a business world, and the lawyer must be a businessman to 
keep up with the fast tempo of the time. He must be efficient and have 
an up-to-date office organization to meet the problems and the 
competition of today. Shrewd businessmen are choosing up-to-date 
attorneys who understand business conditions and who can give them the 
expert advice they seek.
The real problem that faces us now is how we can modernize our office 
procedure so as to relieve the pressure on the lawyer and yet give more 
efficient service to clients.
Modernizing the Law Office
The first impression of the office is often a potent influence in 
forming a client's opinion of the firm. All callers should be 
courteously received and their business given prompt attention. Clients 
should not be kept waiting any longer than absolutely necessary, and 
their stay should be made as pleasant as possible, consistent with the 
efficient transaction of business. The receiving clerk or stenographer 
should be a dispenser of good will. But much depends upon her manner and 
method. It is hard to believe, but there are still gum-chewing flippant 
girls in charge of the reception room. It might be worth your while to 
check up and find out what is going on in the outer office.
When I first started to practice law, one of the older lawyers in our 
town always kept a big earthen crock a few feet away from his desk, and 
his clients would watch with fascination the unerring accuracy with 
which he would spit tobacco juice into that receptacle. Not long ago I 
ran across an old inventory of our office furniture of about thirty 
years ago which included "six large brass cuspidors." It kept a janitor 
busy polishing them and keeping them sanitary. These finally dwindled 
down to one which we kept for a while to accommodate one vigorous client 
who knew where we kept it hidden and always dragged it out for his own 
convenience. But even that finally went into the discard. Many other 
customs of the law office have gone the way of the cuspidors and the 
dusty old pigeonholes that were the mainstay of the old-style 
practitioner. Now we have bright glass or chromium ash trays and smoking 
stands for the convenience of our clients ..., and instead of the 
lollipops which we used to keep in stock to entertain the children who 
accompanied their parents, we now provide comic books on the table in 
the reception room. But these are mere surface changes. The real changes 
lie deep in the social and industrial life of our nation.
The phenomenal ability of industry to produce was brought into the 
limelight under war conditions. ... The heart of the production line is 
standardization. ...This lesson from industry can be adapted to the law 
office. Standardized operations are just as practical in the law office 
as in the factory.
[Note: McCarty's address continues in December.]