
Vol. 76, No. 4, April 
2003
Are We Really Raising the Bar?
Lawyers have a responsibility to alter the behaviors that tarnish 
their image and that of the profession. It begins with the individual 
attorney and starts by treating clients as people, not as cases.
 
Sidebars:
by Howard N. Myers, Jeffrey P. Sweetland & Laura C. Suess
Proposals on "raising the bar" (that is, improving the image of 
lawyers) will be useless and meaningless until lawyers make a serious 
effort to alter the behaviors that have severely tarnished their image. 
Too often, for a variety of reasons, some lawyers fail to clarify fee 
arrangements, return phone calls in a timely manner, periodically 
communicate with the client regarding the status of a case, or 
adequately explain the ongoing process. Additionally, some lawyers get 
involved in frivolous lawsuits, thus subjecting the profession to harsh 
criticism.
The late Howard Eisenberg, dean of the Marquette Law School, once 
said, "The lawyers who earn the most enduring legacy as outstanding 
practitioners are those men and women who combine a firm grasp of 
substance, highly developed skills, and a moral and ethical grounding 
that is beyond reproach."1
When a client presents a case to an attorney, the attorney must look 
at the totality of the client's concerns, particularly the client's 
feelings, which are never wrong. They may be irrational, but they are 
still the person's feelings, and they are the most important aspect of 
his or her reality. We, as lawyers, must never forget this simple 
truth.
The attorney must not simply engage in the analytical exercise of 
evaluating whether a cause of action exists. The client seeks help 
because he or she is in a crisis. Sometimes the client presents not only 
a legal case but also a multifaceted personal crisis that has 
psychological and financial dimensions, and perhaps even medical and 
spiritual ones as well.
Granted, time constraints, billing obligations, and considerations of 
the nature of the case may make it impractical to assist the client with 
every nonlegal component of the matter. However, when the lawyer probes 
more deeply and helps the client recognize and define all aspects of the 
legal and personal problem, the client may become empowered. It will 
then be much easier to move forward in a more productive way and 
identify a truly satisfactory resolution.
The Public's Negative Perception of Lawyers
Corporations and other organizations retain or employ lawyers as a 
matter of course to ensure that in their business transactions they 
maximize all the law's advantages and avoid all of its pitfalls. Some 
parties may retain lawyers as a badge of status or as a symbol of 
position and influence.
Many people, however, see lawyers as something to be avoided. They 
can get along fine in life without an attorney and would prefer to keep 
it that way unless they have no other choice. Meanwhile, they will 
circulate all the latest lawyer jokes and share in the misperception 
that lawyers are the cause of all of society's ills.
Certain high-profile cases have caused the public to take a jaundiced 
look at the legal system and its participants. All too often the media 
delight in portraying the legal profession in a negative light. Many 
people think that lawyers are only interested in "chasing the almighty 
buck" and are not genuinely concerned with the welfare of 
clients.3 A few years ago, a study of the 
Milwaukee County legal system disclosed that lawyers and court personnel 
had a much higher opinion of the system than did the public.4 This carries significant implications for both the 
profession and the legal system as a whole.
If this is our reputation as lawyers, is it justified? Have market 
forces converted the practice of law from a profession to nothing more 
than a business? If so, how has this conversion impacted on the public's 
mixed perceptions about lawyers? Have we lost our sense of caring and 
compassion? With the influx of computers, email and fax machines, and 
the pressure of billable hours, are we on such a tight time schedule 
that we jeopardize the personal nature of the attorney-client 
relationship for the sake of expediency? The way a lawyer practices 
determines whether the client will feel satisfied with the 
representation. It will also determine how the client views the 
profession and the entire legal system.
A Client is Not a "Case"
The problem is further exacerbated by the failure of many attorneys 
to deal with each client as anything more than "a case." Attorney 
Stanley Clawar has stated that there is a psychological as well as a 
legal aspect to many client concerns.5 If 
this is correct, as we believe it is, a lawyer's failure to direct 
attention to the client's real concerns may contribute to the public's 
lukewarm impression about how we practice and to our profession's 
current unfavorable reputation.
Within the limits established by the Rules of Professional Conduct 
for Attorneys,6 the attorney's 
representation role should naturally conform to the client's overall 
goals.7 According to Paul Brest, emeritus 
professor of law at Stanford Law School, "a good lawyer must be able to 
counsel clients and serve the interests of the client beyond technical 
expertise ... to integrate legal considerations with the business, 
personal, political, and other nonlegal aspects of the matter."8 Attorney Steven Keeva, author of Transforming 
Practices: Finding Joy and Satisfaction in the Legal Life, has 
added new dimensions to his practice: "... tools like compassion, 
mindfulness, deep and committed listening, intuition, and revisioning 
the law as a healing profession."9
An attorney-counselor should exercise "independent professional 
judgment ... and refer not only to law but to other considerations such 
as moral, economic, social and political factors ... relevant to the 
client's situation."10 However, the 
lawyer's own style, preconceived notions, prejudices, and emotional 
makeup also have an impact on the nature and quality of the legal 
services that will be provided.
Courts also have recognized that the duty of a lawyer encompasses 
factors outside the legal concerns of the client. In holding that a 
motorist stopped for driving while intoxicated should have a reasonable 
opportunity to consult with an attorney before submitting to a chemical 
test, the Minnesota Supreme Court reasoned:
"If the objective of D.W.I. prosecutions is to get drunk drivers off 
the highways, into treatment, and on the way to sobriety, an attorney 
can play a very important role. A good lawyer is not only interested in 
protecting the client's legal rights, but also in the well-being and 
mental and physical health of the client. A lawyer has an affirmative 
duty to be a counselor to his client. See Minn. R. Prof. Conduct 2.1 
(1985) ('In rendering an advice, a lawyer may refer not only to law but 
to other considerations such as moral, economic, social, and political 
factors, that may be relevant to the client's situation.') The lawyer 
may be able to persuade a problem drinker to seek treatment."11
The lawyer has a responsibility to ensure that the client understands 
the limits of what complete legal and equitable redress will provide and 
to fully prepare the client for the realities of litigation, if 
litigation is what the client seeks. Reality checks are essential at 
every stage of the process. The lawyer should prepare the client for all 
of the emotional and financial stresses to which he or she will be 
subjected during the representation. A failure to accept this added 
responsibility can only perpetuate the public's unfavorable reaction to 
lawyers as a whole.
We also recommend that law schools have course offerings covering the 
following topics:
- proper listening and interviewing techniques
 
- problem-solving and negotiating skills and ADR techniques (that is, 
mediation)
 
- the advocacy and attorney-counselor roles
 
- integration of substantive legal principles and ethical requirements 
with clients' needs and goals
 
- a series of lectures from practitioners in various fields explaining 
the nature and reality of legal practices12
 
- the pragmatics of practicing law.
 
Conclusion
The late Dean Eisenberg wrote that he told law students on their 
first day of orientation that the legal profession is said to be one of 
the great helping professions.13
At the end of the representation process, clients should be satisfied 
that the legal aspects of their case have been properly handled. 
Additionally, clients should be left with peace of mind and a sense that 
the crisis that brought them to the lawyer has been overcome. This 
requires each lawyer's individual commitment to take the necessary time 
to adequately determine the client's concerns. "Raising the bar" will 
come to fruition as the image of the legal profession is improved by the 
deliverance of quality and caring representation.
Endnotes
1See 
Howard Eisenberg, "What's a Nice Jewish Boy Like Me Doing in a Place 
Like This?" 86 Marq. L. Rev. 336, 345 (2002).
2Some commentators 
suggest taking the "client-centered approach" by viewing the client as a 
real and whole person and placing yourself in the client's shoes. 
See, e.g., David B.A. Bender, Paul Bergman, and Susan C. Price, 
Lawyers as Counselors (returning phone calls in a timely manner 
is significant to each and every client).
3See 
Public Trust and Confidence in the Justice System, Wis. 
Initiative, Oct. 2000, at 78.
4Id.
5Stanley S. 
Clawar, You and Your Clients, ABA General Practice Section.
6See SCR 
20:1.1 - 20.8.5.
7SCR 20:1.2 - 
Scope of Representation.
858 Law and 
Contemporary Problems 5, 8 (1995).
9Steven Keeva, 
My Money, My Life - An Epiphany About Lawyers, N.Y. Times, Oct. 
10, 1999, Money and Business, at 10.
10SCR 20:2.1 - 
Advisor.
11Friedman 
v. Commissioner of Public Safety, 473 N.W.2d 828, 834-35 (Minn. 
1991).
1258 Law and 
Contemporary Problems, No. 3 and 4, at 8 ("The Responsibility of 
Law Schools").
13See 
Eisenberg, supra note 1, at 344.
Wisconsin 
Lawyer